Packed Up

It was with great excitement and significant cost that we engaged a building muralist to paint an enormous print for our next swimwear collection. Using thousands of litres of paint, it was to be the biggest print ever placed onto a swimsuit. It was only once the work was complete that we realised only a tiny section of the artwork would actually appear on a swimsuit garment. So using ‘shrink to fit page’ print setting, we got the works scaled correctly and onto the swimwear. We aren’t just a pretty face. 

This print has been produced via the latest direct digital printing technology, which means it is better for the environment as there is minimal wastage and water consumption in the printing process.